Financial Prop Firm

SmartProp Trader

Smart Prop Trader is a financial prop firm that allows traders to participate in financial markets and earn incentive points based on their performance. The company differentiates itself by offering a high-quality brand image, user-friendly trading platform, and excellent customer support. Based in Austin, Texas, Smart Prop Trader serves clients worldwide who use its platform on a daily basis to make financial trades.

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What We Did

UX Flows
User Persona
UI | UX Design
Content Writing


  • The company had not established a brand identity
  • There was no established messaging to showcase the value points they offer
  • A website and application needed to be developed


  • The company established a brand identity
  • Clear messaging and value points were demonstrated through copywriting and user imagery
  • The website was developed using Webflow, and the trading application was developed using a custom stack
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