Mortgage Company


Landed is a mortgage lending company that helps educators, healthcare professionals, and government employees find the best loans for purchasing a home. Landed's goal is to assist essential professionals in achieving homeownership, allowing them to continue living and working in the communities they serve, which benefits both the homeowners and the communities. The company has support from Y Combinator, top banking executives, affordable housing policy experts, union organizers, philanthropists, Stanford economists, and prominent venture capital investors.

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What We Did

UX Flows
User Persona
UI | UX Design
Content Writing


  • The company needed clear messaging about their process and how they assist their users
  • Development on Hubspot was needed
  • A clear user flow was required to capture inbound leads


  • The company's messaging about their program was clearly defined
  • Custom development on Hubspot was completed
  • A clear user flow for capturing inbound website leads was established
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